How I made a viral DJ instagram reel that got 400k views (tutorial)

 A huge pain point for most DJs right now: doing social media content every week. 

Luckily today I'm going to share with you an easy strategy I use to consistently make quick fun high engaging content like on my last viral reel that got it to 400k+ views. 

1. I set aside time on Reels/TikTok as "research time". I do this once a week, I scan the reels feed for an hour and save the top 5 ideas in my DJ niche that are receiving the most engagement, shares, comments. Before I made the previous reel, I found this one that had really high engagement about DJ touring life.  This is the key find videos that have high engagement vs. the amount of followers they have. So I noted that, saved it and decided I was going to play off this trend. Social Media is trend driven, it's how the culture moves forward it's ok to play off trends! (Shout out Karla Blum!)

 2. I made a new edit that fit my brand. I found the parts I wanted to use in my camera roll and then I took out of some of the parts that didn't fit with my brand. Instead of looking cute and bored on the train I shifted mine more funny and changed the song to a different trending Marc Rebilllet song. You can always adjust trends to your vibe so they fit with your audience.

3. Post fast and keep it simple simple! Speed is everything on social media trends, I posted this within a week of seeing the trend. I also kept the caption short and sweet and kept the original hook since it obviously worked. Only used a few hashtags also. 

To summarize, most good social media posts are trend driven. It requires thorough and thoughtful research to find the good stuff you want use as inspiration. Always take note of the engagement on the videos you like, then act fast! Don't overthink it. Social media can be fun with the right attitude. Hope this helps you guys! 

-Henry