A huge pain point for most DJs right now: doing social media content every week.
Luckily today I'm going to share with you an easy strategy I use to consistently make quick fun high engaging content like on my last viral reel that got it to 400k+ views.
1. I set aside time on Reels/TikTok as "research time". I do this once a week, I scan the reels feed for an hour and save the top 5 ideas in my DJ niche that are receiving the most engagement, shares, comments. Before I made the previous reel, I found this one that had really high engagement about DJ touring life. This is the key find videos that have high engagement vs. the amount of followers they have. So I noted that, saved it and decided I was going to play off this trend. Social Media is trend driven, it's how the culture moves forward it's ok to play off trends! (Shout out Karla Blum!)