Fisher was one of the fastest rising electronic artists I have ever seen in my time in dance music.
The way his artist project launched offers some valuable lessons to newer artists. I studied his entire rollout and here are some of the key takeaways.
1. A planned rollout of consistent music
It really only took a handful singles to make a huge impact for Fisher. 'Ya kidding', 'Stop It', 'Ya Didn't' then to 'Losing It' and it was game over. The key was the consistency in style, quality, and timing. He likely had most of the music done prior to launch and rolled it out strategically around the music. When you have a bank of unreleased music you can make a plan ahead of time and roll it out effectively. This is what differentiates the pros from new artists. New artists fly by the seat of their pants scheduling one off singles, rather than scheduling a consistent flow of music that makes sense together. It takes time and repetition to really hammer down your sound, but as we can see here it can be done in 4-6 songs in under 2 years.
2. Good branding
Even after the handful of songs had great consistency, the branding did too! Look how high quality the art direction is. Each release looks like it makes sense going into the next. Staying consistent with your art direction helps fans get attached to your brand easier and tells your story better. Imagine if these came out across 4 different record labels with different art? Would not nearly be as cool. He also is an incredible entertainer that really stands out from 99% of DJs. That ability to differentiate yourself is key.